Your Essential Guide to Starting a Museum
If you have always been an avid lover of history or if you specialize in researching a particular niche, you may have pondered the idea of starting a museum. If you are thinking of launching and starting a museum of your own, there are a few important steps to keep in mind and remember along the way. Using this essential guide, learn how to start a successful and popular museum even if you have little to no experience in doing so professionally.
Create a Membership Program
When you are thinking of starting a museum, creating a membership program is one way to drum up attention, helping to draw in crowds and sell tickets to view the artifacts you intend to display throughout your museum itself. A membership and rewards program will incentivize those who are interested in visiting to come back and make purchases, depending on the type of program you have in mind. If you are thinking of developing any type of membership program for your own museum, you can do so by utilizing the proper member account management software that is right for your envisioned business model.
Benefits of a Membership Program
A membership program for a museum will not only motivate members to come back for multiple visits, but it can also encourage them to bring their family members and friends, resulting in even more foot traffic for your museum over time. A membership program is also extremely appealing to those who are interested in group ticket discounts or to families who intend to stop in at your museum at least twice a year with their entire household. Additionally, investing time in developing a membership program is also a way to spread the word about your museum and the type of art or artifacts you currently have on display for guests to see and enjoy.
Offer Educational Programming
If you are in the process of starting a museum, and you want to attract as many families and academic individuals as possible, you can do so by implementing educational programming. Showcasing educational programming to all of your museum’s visitors is a way to keep them coming back for more, especially if you intend to do so by varying content each day or week. Offering educational programming such as live videos or art summer camps is also a way to build a sense of loyalty and community when you are establishing a museum from the ground up.
Hire HR Personnel
Anyone who is serious about starting a museum will need to understand the significance of hiring HR personnel. Anytime you are managing a business with employees and one that service the public, workplace mediation is imperative. Hiring the right HR personnel can make a major difference in how your business operations are run and managed.
Advantages of Hiring HR Personnel
As an entrepreneur or museum investor, you will want to maintain a safe, welcoming, and happy environment for your visitors and prospective art donors or purchasers. Your employees should always feel safe and comfortable in their working environment. HR personnel will ensure that all staff members are treated fairly and are free from potential harassment or any issues that may occur on the job. The right HR personnel can help streamline work efforts while minimizing the risk of a lawsuit or any other legal issues that may arise at some point or another as an investor or as a museum owner.
Install Safety Features
When it comes to starting a museum, you will also need to take the time to install the necessary safety features that are required by law around your museum and the commercial space you have invested in. From installing an automatic fire sprinkler design to choosing a security door for your entryway, there are many different ways to go about installing brand-new safety features in your museum. You can also consider investing in a modernized security system to monitor your property even when you are not at the museum or when you are at home.
Advantages of Investing in a Commercial Security System
Investing in a commercial-grade security system for your museum should remain as a top priority before opening the doors to your museum to the public. Without a security system, you are running the risk of making your museum a target of thieves and burglars. A commercial-grade security system will not only help you to deter potential thieves, but it will also allow you to do so by simultaneously capturing any illegal activity that takes place in or around your museum on camera.
A security system designed for commercial spaces may include motion sensors, window locks, and even remote access. Using smartphones, a computer, and the cloud, you can now easily monitor and keep an eye on the perimeter of your museum with just the press of a button. Investing in a commercial security system is a way to ensure you are maximizing the amount of security you have in and around your museum at all times. This will also allow you to attract high-value art, especially if the artists and clients who are also involved in the process feel as if your museum is not only suitable for their work, but also safe and secure enough to allow it to be displayed even when they are not in the building themselves.
Find Artists to Showcase
Starting a museum is impossible without first finding artists and art to showcase. Whether you are interested in working with local jewelry designers and unique welders or you prefer standard canvas-based art, consider the theme and purpose of your museum before you begin searching for the perfect artists. Take time to compare different art styles, materials, and artists to work with before finalizing any collaborations or installations.
Create a Beautiful Space
Creating a beautiful space and choosing the right interior is essential when you are in the process of starting a museum. From investing in a ceiling dome kit to painting all the interior walls throughout your museum, there are many different ways to go about creating a warm, welcoming, and inviting space that is just right for displaying the type of art you intend to display and promote. When it comes time to update the interior of the commercial building you have chosen for your museum, you should consider what type of theme or aesthetic you are going for with the museum overall.
Tips for Getting Started on Updating the Interior of Your Museum
When you want to renovate the interior of your museum space before opening the museum to the public, you will need to create a vision. Having a vision will allow you to determine what materials, budget, and resources you will require in order to complete your remodeling project. You should also consider the type of art you will be promoting to help with choosing a color scheme, patterns, and materials that will complement the style of work your museum will be representative of once it is open. If you’re unsure of where to begin or if you require assistance when renovating the interior of your museum, working with commercial painters, contractors, and interior designers can help guide you through the process.
Benefits of Hiring Professionals When Opening a Museum
If you are renovating the interior of your museum, the process may not only be tedious and arduous when you choose to do so on your own, but it may also be extremely time-consuming. This may cause you to delay the opening of your museum, which can cost you more over time. Hiring a professional interior designer, residential painter, or even a commercial contractor is a way to streamline any of the updates, upgrades, and remodeling projects you want to complete before opening any type of museum to the public.
Additionally, working with experts who specialize in painting, building, or even installing electricity is a way to ensure the job you have in mind is done correctly and professionally. Anytime you hire a contractor or company, be sure to verify that they are not only licensed, but also insured. This will protect you as a business owner from being held liable for any accidents or injuries that may occur while your contractors or hired companies are working to update the interior of your museum.
Hiring the right professional contractors or companies is also a way for you to discover more of your options before finalizing a decision on styles, materials, and the overall design you want to go with for the museum’s interior. Professional designers, painters, and contractors who have experience in the industry will also have portfolios to showcase, allowing them to demonstrate the type of work they typically accept as well as projects they have successfully delivered for their clients in the past. Referencing portfolios is not only a way to spark inspiration when you are unsure of the colors or theme you want to go with, but it is also a way to immerse yourself in some of the most popular building, painting, and design trends of today.
Assemble Your Staff
Once you are ready to begin starting a museum of your own, you should also take time to consider the number of employees you will need to hire and retain. Assembling your preferred staff before opening your museum’s doors to the public is highly advisable. When you are fully-staffed before your opening date, you can feel much more confident that the operations of your museum will go as smoothly and as flawlessly as possible from opening to closing time. If you want to assemble a staff that is not only professional and suitable for their roles, but also experienced in the industry, you can also consider working with a local or online staffing agency.
Benefits of Working With an Agency to Find Staff
Working with an agency to find the staff members you intend to hire is a way to streamline the hiring process. Whether you’re new to owning a museum or you want to spend more of your time focusing on the actual operations of the museum itself, an agency can help procure the right professionals for any open position you are looking to fill. An agency is well-versed in the process of locating potential candidates for roles based on skill sets, professional experience, and in some cases, even verified references.
When you choose to work with an agency to find the employees who are just right for your museum, you can also do so by providing specific roles and skills that are necessary for each individual who may be interested in accepting a new position. Agencies have access to a variety of candidates and will complete the legwork necessary to find them for your museum. You can also expedite the hiring process by working alongside an agency, especially if you already have an opening date for your museum set.
Create Merchandise
Creating merchandise is one of the best ways to go about promoting your museum while generating a secondary income source for the museum itself. Managing the operations of a museum can be tricky, especially if you are funding the space yourself or if you are relying on donations and contributions from other charitable members of your local community in order to remain open to the public. When you take time to create merchandise such as hats, men’s accessories, and even ladies apparel, you will drastically increase the visibility of your museum to others in the world.
Benefits of Creating Merchandise for Your Museum
Selling merchandise for your museum is a way to promote your museum’s name and logo. You can also spread the word about upcoming shows. Ultimately, selling your own merchandise can become a viable secondary source of income when implemented correctly.
Anyone who is serious about starting a museum should take the time to learn what starting a museum entails. The more familiar you become with the process of building and establishing a brand-new museum, the less likely you are to feel overwhelmed whenever you encounter a potential roadblock or obstacle along the way. Knowing how museums operate and how to go about building a museum of your own will allow you to move forward with fulfilling your dreams of sharing parts of history that mean the most to you.