If you’re not thinking about your company’s coffee bag designs, now is the time to start. A recent study found that companies paying close attention to their packaging notice a 30% increase in overall consumer interest. It’s understandable to feel overwhelmed while trying to figure out what will appeal to consumers. This goal is much easier to achieve after learning a few simple tips. With that in mind, here are five tips for designing custom coffee bags that appeal to your customers.

1. Show Consumers What’s on the Inside
   
   Statistics show that 85% of shoppers make purchase decisions by reading product packages while shopping. Considering that, it’s wise to let these customers see what they’re thinking about purchasing. Therefore, you might be interested in finding custom coffee bags featuring window packaging. This allows customers to take a simple glance at your company’s coffee bag and know what’s inside.
2. Include the Story of Your Brand
   
   Every company has a unique story that’s all their own. Considering that, it’s wise to think about including information about your company on coffee bags. While it’s great to be proud of your company’s history, this background information needs to be short and sweet. Many companies accompany background information with a few pictures to hold the attention of consumers.
3. Create Packaging That Appeals to Your Target Customers
   
   While designing coffee bags for sale, it’s important to think about your company’s target customers. For instance, Death Wish Coffee Company makes coffee that features one of the highest amounts of caffeine per serving on the market. Needless to say, this company appeals to those who are looking for a serious caffeine boost. This company’s coffee bags for sale are black, featuring a skull logo that aligns with the name of their business. Their target customers are those who are looking for a serious caffeine buzz.
4. Focus on Sustainable Packaging
   
   Throughout recent years, companies everywhere are focusing on sustainability. Starbucks, one of the world’s largest coffee chains, recently announced a plan to ban all plastic straws by the year 2020. You can help continue this trend of sustainability by choosing packaging and coffee bag labels that are made from biodegradable materials. As an example, Truth Coffee made major waves by creating coffee cups made with herb seeds. After a customer is done with this cup they can place it into the ground and begin growing plants of their own.
5. Go Against the Grain
   
   Each day, your customers see many coffee bags for sale. If you want to stand out from the rest, don’t be afraid to create something different from your competitors. If your company’s direct competition is choosing plain colors, create bold and loud packages. This contrast helps to ensure that your company’s coffee instantly catches everyone’s eyes.

In conclusion, there are many ways to update the design of your company’s coffee packaging. The coffee industry is one that certainly caters to a large number of people. In fact, statistics show that 54% of adults in the United States drink coffee each day. That being said, you might find that you need extra help with making these choices. Considering that, you’ll want to think about partnering with a coffee bag design company. In turn, you can rest assured that every customer will be looking at your company’s coffee bags.